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英语论文——On the new transaction model of online appar

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    英语论文——On the new transaction model of online apparel retailing


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    Abstract
    The statistics of the ecommerce report(Information and Communication Technology (ICT): Activity of UK Businesses, 2006) indicated that the online sales of the businesses is steadily increasing every year, it is not  because of pure web-based retailers online sales channel, but also due to online sales do bring the customer benefits.  The statistics also showed that access to the Internet rate is ever widespread year by year in UK. The number of people with access to a computer at work stood at 8.5m, a rise of 3.7 per cent from the 2005 figure of 8.2m.  Those able to access the Internet from work rose by 6.2 per cent from 6.5m to 6.9m. With the easy and more access to internet, the result is taking place, which is the ever-increasing online business volume. The author will conduct a explanatory study on the sales of apparel on the internet and explore the model which exists in today's mainstream online apparel transactions. The apparel retailing and purchase over Amazon and EBay will be the research objective in this paper, because the two cases are two popular online business platforms.
    Introduction
    2 Literature review
    2.1 Online apparel sales
    2.2 The benefits the customer desire by shopping apparel online
    2.2.1 The tendency for low price
    2.2.2 The tendency for convenience
    2.2.3 The customization demand
    3 Methodologies
    3.1 Data collection
    4 Findings from the Ebay and Amazon online apparel sales cases
    4.1 Amazon case analysis
    4.1.1 Amazon is a typical B2c ecommerce model
    4.1.2The interaction channel
    4.1.3 It is a multi channel of sales for the product manufacturers
    4.1.4 The business process and the payment guarantee the deal security
    4.2 The eBay cases
    4.2.1 The typical C2c model
    4.2.2 How the online store sell clothes.
    4.2.3 The simultaneous communication in C2C model
    4.3 Is B2c and C2c enough for the UK online apparel shoppers?
    5 Discussions
    Reference
    Aberdeen Group (2005), The Multi-channel Retail Benchmark Report: Where is the True Multi-channel Retailer?,
    Anderson-Connell, L.J., Ulrich, P.V., Brannon, E.L. (2002), “A consumer-driven model for mass customization in the apparel market”, Journal of Fashion Marketing and Management, Vol. 6 No.3, pp.240-58.
    Ashworth, C.J., Schmidt, R.A., Pioch, E.A., Hallsworth, A. (2006a), “An approach to sustainable fashion e-retail: a five stage evolutionary strategy for clicks-and-mortar and pure-play enterprises”, Journal of Retailing and Consumer Services, Vol. 13 No.4, pp.289-99.
    Bhatnagar, A., Misra, S., Rao, H.R. (2000), “On risk, convenience, and internet shopping behavior”, Communications of the ACM, Vol. 43 No.11, pp.98-105
    Chellappa, R.K., Sin, R.G. (2005), “Personalization versus privacy: an empirical examination of the online consumer's dilemma”, Information Technology and M
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作者:不详 来源:网络
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